Wednesday 15 January 2014

seo - Internationalization and Search Engine Optimization -


I would like to make my site international that it is accessible in many languages. Language settings will be automatically found in the data of the request, and can be overridden in user settings / sessions stored in them.

My question relates to how I should display different versions of the same page, in terms of pages, the language 'URL' assuming that we just have to go to http: //www.example .com / , which is the default for English. Now if a French-speaker loads the index page, then just copy the URL to http: //www.example. Com / , or do I want to redirection it on http: // Should do it? Www.example.com/fr/ ?

I am trying to figure out what the benefits or results are in terms of SEO. I do not want a French version of the site appearing on Google.com, if it prevents the English version of the same page from there, but I would like to show it in google.fr.

When you start localizing your website in multiple languages, consider the search status There are many things to do. Generally, you want to see and make sure that you are not very smart with the user's intention in some situations, in some situations like auto-detection language and stored in cookies can be in some good condition, but if they For a requirement, you can run some problems in search engines (and with real people).

For search engines, you want to make sure that they find and access all your content in all different languages ​​without POST requests (no drop down form), javascript, flash or cookies Able to Because search engines usually do not use these technologies.

It has been found that it is often good for real customers even if you rely on browser settings or IP detection, compared to some of your actual customers who either lend to a friend computer Taking or going to a foreign country, trapped in a wrong language (Microsoft Bing actually had this problem for a while).

  • Some languages ​​should be included in some languages ​​in their language. Your website will be the best option for getting TLD (mysite.fr) for each specific area. Although this is sometimes not possible, one other option is to use the sub-domain (fr.mysite.com), and use the third option sub folder (mysite.com/fr) to make it easier for us This makes it easy to see a group of pages and to determine the best language / region do not assign it a parameter (mysite.com/products/iphone/lang=en&region= Us), this is the hardest thing for us.

  • We have language classifier (artificial intelligence net) who try to determine which language / region a page is describing. So make sure there is enough clue on your page as well as the language. As if the page is French, make sure the Meta description tag is also in French, as & lt; H1 & gt; tag, title and make sure you have a solid two sentence in French Many sites can mix languages ​​and there are very few real French on the page

  • Telephone numbers, mailing addresses and geographical location are also great clues for the search engine in identifying the area / language of one page Use Google Webmaster Tools to specify the language and region of these pages (and listen Make sure they are actual text on the page, not pictures)

  • Create an account, verify your site, and then you can specify which areas of your website And different parts of the language have been targeted.

False information - The Lang feature, or any language tag you hear about, is not currently used by any search engine Going when we (Microsoft Bing) did an analysis of the previous year, the most common 'standard' Lang tags showed only on 0.000125% pages on the web - were not useful!

Vanessa Fox (she builds Google's Webmaster Center, and creates Sitemap protocols) recently wrote a particularly good article about how Google thinks about localization, and site architecture What does this mean for I recommend checking it here:


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