I am trying to retrieve the display value of the lookup field in a plugin for MS Dynamics CRM 4.0. The value of the attribute is a GUID that indicates to another entity (the owner of the sale in this case). The "normal" attribute I get from a code like this:
CRMDTime serviceOrDRDATT = (CRMDTime) unit ["Submit"]; ServiceOrderDate = serviceOrderDateDT.Value.ToString ();
Any ideas on how to do this for the display value of the lookup field?