WIX adding shortcut to a website or url location using wix and choose custom icon for that shortcut -

I want to add a shortcut to the Start menu group with the following specifications:

1. You should talk to the website, say www.xyz.com
2. It should have some custom icons
3. I have to pass some parameters for it, like www.xyz.com? Lang = XXXX Where XXXX is a language code eg 1033, 1036, etc. And it depends on the language the user chooses for my application.

Please help.

If the website is always the same, then you have a shortcut inside your package for each package. You can try to include which you only support one and only support for that specific language on the disk. In this way you can also control the shortcut that is used for the .url file.